Why do city and trade matching matter for local SEO link building?
Google says local results are based mainly on relevance, distance and prominence, and that prominence includes information from across the web such as links, articles and directories. Links are one input, next to reviews and listings. Many practitioners find a link from a page that mentions your area and category reads as more natural. We treat it as a supporting signal only.
Our targets for hosts are a relevant topic, a page that names or serves your area, indexed pages with real visitors, a real business or publication behind the site and a sensible authority range, with DR 30 and above as a target. They are targets, not promises. On WhatsApp we show real examples of hosts.
