How do practice areas and jurisdiction change the plan?
A personal injury firm, a family law practice and an estate planning office compete for different searches and have different audiences. A link plan for a busy injury market in a large city looks nothing like one for a general practice in a small town. We shape each plan around your practice area, your city and the sites your competitors appear on.
Jurisdiction matters too. A lawyer is licensed in specific places, so links and anchors should point only to areas where you may practice. Naming a city in which you have no office or license can create a compliance problem on top of an SEO one. For firms with several offices, each office should have its own page and its own set of mentions, with consistent name, address and phone details.
