Where do citations and NAP consistency fit?
NAP stands for name, address and phone number. Keeping them identical across your website, your Google Business Profile and local directories is a widely used practice in local SEO. A local citation backlink is a listing or mention that also links to your site, so it does two jobs at once.
Before we suggest new links, we ask you to check the basics: the business name is written the same way everywhere, the address and phone number match, the category is right and the website link on your profile goes to the page you intend. Fixing these first often does more than adding a new link on top of messy data.
